Diamond Jewelry & Loan Santa Monica Blvd, Los Angeles

Purchased a brand new watch from this place earlier this year. Sorry for just now getting around to writing this review, better late than never. I wandered into this ​pawn shop hollywood​ randomly one afternoon. Mostly with the interest of looking at jewelry as I was close to ready to make a purchase but also because I had never stepped foot inside the ​la pawn shop ​before. The staff was friendly from the get go. They treated me with respect, educated me on a few things I had questions regarding, and provided overall excellent customer service. ​Best jewelry pawn shop near me​ without a doubt. I had known for a while what watch I wanted just was not sure which model would be perfect for me. I went in armed with questions and walked out with a receipt for the watch I had just purchased. Not once did I feel pressured to buy anything, the staff was very nice in answering all my questions, making sure I got the best deal, and making sure it was one I was going to be satisfied with. They made the process easy. It has since been months and I love my watch and know when I am ready to purchase another, new or used, it will be from ​LA Loan Company​.

They have a great collection of watches and jewelry. Eric helped me with my purchase, super knowledgeable with his collection of watches. Great buy for a good deal. If you're in the market for jewelry or watches definitely a place to check out.

I love Diamond Jewelry! I heard about Diamond Jewelry from a good friend she told me that they had exquisite jewelry and that they give good value if you want to sell your merchandise. I talked to Eric and he was very knowledgeable and friendly he gave me the run down on jewelry I brought in, some was worth getting rid of and others were just not of value. I ended up with almost 2k in old jewels and watches I had sitting in a drawer. Need extra cash? this is the place to come to I've been to jewelry stores that state that they give cash for gold but when you take in your jewelry they try to rob you. Diamond Jewelry gave me the best value for my gold and diamond jewelry. Will definitely be coming back

Couldn’t get a good deal on my stuff when I went here. By choosing to look somewhere else I found out my jewelry was worth a lot more than I was offered. Seems like a nice place but business is first and I call it like it is, they couldn’t price my diamond fairly because they didn’t know how even though it’s literally in their name.

I lost my bicycle it cost a lot money like $2000 just for 1 day and the owner knows me for years the answer is I don’t know where it is he did purpose because he know the bike is expensive he reemplace for a trash he feel guilty what he did he wants the loans back he doesn’t lose nothing he’s bull s.

Cool pawn shop. A range of things, but the reason I like is the guitar selections. They are all in great shape for a good price. I got a Fender electric for a great price and I'm eyeballing an acoustic they have. This is a good store for used guitars for a very good price. All in new-looking condition

It was a great experience at the Diamond Jewelry & Loan pawn shop. They really look at your stuff with value and know off the bat what it's worth! The staff is really friendly and will easily walk you through the process! Saw a good deal on a watch and decided to buy it myself! Visit this shop if you are looking for a good bargain!

Reviews are misleading, place should be called used guitars cheap quality watches & loan, no diamonds and no jewelry , I’m wearing more diamond jewelry on one hand than their entire selection. Walked in and no one paid attention to me and they just sat there doing nothing. Bad Service and No Parking.

This place is the realest of deals. Came in to browse while killing time, left with a killer deal, no pressure, and positive vibes overall. The sales guy is great: friendly, honest, real, and about your experience instead of their money. What more can you ask for? Thanks again!

Simply one of the best Jewelry shop by far, Eric the owner went out of his way to help me select a great piece of jewelry I purchased for myfriend for the fraction of the real cost. I highly recommend this store in Los Angeles to all my friends, you will be amazed on what jewelry you can find with bargain prices !