Southern Team Volkswagen Peters Creek Rd, Roanoke

Thank you First Team. They were great. I spent the day going to several shops after roughly a month of looking around online narrowing down my selection and they were simply LEAGUES ahead of the other dealers (looking at you Berglund and Magic City). I was helped within minutes of stepping out of my car, with a genuine smile and enthusiasm I might add, by an extraordinarily helpful and awesome dude, Jose Cespedes. Jose didn't treat me like a customer, he treated me like a friend that was showing off his new toys and wanted me to play with them. I felt like a buddy there already. Now thats only half the battle. First team was exceptionally transparent about pricing and had already pulled about 7.5K off MSRP of my particular model because they understand in the internet age, where anyone can lookup anything, it is important to be honest or be caught with your pants down. They had this car listed for roughly the same or less than the exact same car, year, and trim at other dealers that was Certified Pre-Owned.. and mine was NEW! To top it all off, they were backed up and were not going to be able to do the initial service check but they could tell I was brimming with excitement so they offered to let me take it home then and there and come back for a scheduled service without having to wait. I WILL be buying from them again. Go give Jose a hug for me. P.S. they have 2 Alltracks left, go scoop one before its gone.

Harold Woody is always wonderful. As is the man who greets us when we pull in and leave

Dustin Clark was amazing to work with! From the first call he made after my inquiry until the very last paper was signed! He was informative and knowledgeable! He worked hard to find exactly the right car for my family! Dustin answered all my questions no matter how small they were or silly they may have been! He did this without making me feel bad for asking them! Dustin was amazing! And I won't purchase a car from anyone else again! Also? Juan the general manager really listened to my requests as well! I just needed one thing done to my vehicle and we worked out a deal that allowed it to be in my budget! My car didn't have the remote start and it was important to me! I am scheduled for install in a few days! The process of getting the part and scheduling has also been amazing! This whole process has been wonderful and easy!

Our experience at First Team VW could not have been better! Dustin took great care of us and was very knowledgeable about the cars we were interested in, but not pushy at all. All the staff went above and beyond to make buying our first car a wonderful experience. Would highly recommend!

The solitary goal of this dealer is to collect the money from the sale of each vehicle. This dealer doesn't stand behind what they sell, doesn't have an ounce of customer service, and also doesn't care about essentially anything that happens once you drive off the lot with your new vehicle. After purchasing a brand new vehicle from this dealer, the brand new vehicle suffered oil consumption issues every 5k miles 3 times in a row. The dealer only deferred me to dealing with the manufacturer instead of standing behind the vehicles they sell and collecting there $$$$$$. The management team is nothing short of a joke, especially at this highest levels of the family of dealers. At the end of the day, after the dealer and manufacturer not doing a single thing to assist with this consumption issue, I was forced to trade the vehicle in or continue to take my car in every 5k miles (which was rated for a 10k mile oil change)....

We worked with Mike on the purchase of my wife’s new 2021 VW Tiguan. He was incredibly honest and straight forward with us throughout the entire experience. The guys were more than willing to walk us through multiple cars to be sure we knew what we wanted. They were very respectful when we asked if we could take a break for lunch to think over our decision. Any salesman knows letting your customer walk off the lot can be a death sentence. But the guys were great. The car is amazing and we’re so excited. Highly recommend working with this whole crew from top to bottom.

John from the parts department is very helpful!!! Always does an outstanding job helping me out with my car.

The team is very helpful in scheduling and completing the service in a timely manner. Special thanks to Woody for getting us scheduled!

I loveeeee this team! Buying a car out of state seems like a daunting task but the team at First Team made it SUPER easy… got my payment in the range I wanted and communicated very well throughout the entire process. I initially spoke with Dustin, but Will walked me through the process and the finance department was TOTALLY helpful and friendly. I definitely feel like I am apart of the VW family. I would HIGHLY recommend anyone looking for a new vehicle to reach out to them. They made me very comfortable with the car buying experience and not to mention … I got the vehicle i wanted PLUS more! Can’t beat their rates and supreme customer service. If anyone is undecided on purchasing an Atlas Cross Sport … GET IT! I LOVE IT!

We recently purchased a new VW Atlas from First Team and it was such an easy process. We can’t stand car shopping but this was the second car we’ve bought from Dustin Clark and it will not be the last. He makes the car shopping process easy and seamless and always offers honest feedback. We are absolutely loving our Atlas and definitely made the right choice all around.

We bought a 2021 VW Atlas SEL Premium from Bill Foster and though he was very helpful and seemed to do all he could for us, his hands were tied by many policies I have not seen elsewhere. When talking financing, the manager said loudly from the other room, without coming to talk to us that the payment we were requesting would be impossible, even with 0%, which was not true as we got that payment, under the exact same terms from our bank and he was honestly quite rude, I knew where we stood from a financing perspective walking in. Not only was the dealership unable to take an electronic payment from the bank and require us to have a check mailed to us, they would not hold the car for $7k cash and this was for the most expensive car they had on the lot. We went back and forth for over a week and when that crossed over two different months and differing incentives, we were originally told that the price went up and the bank check would need to be amended. Luckily Bill found a document we signed for the original price and we were able to keep the same pricing. Even after calling to let them know we were on the way, they would not take the car to be cleaned up until we arrived and started signing paperwork, and there was no finance manager at VW, so we had to walk 3 dealers down to complete the deal, and still had to wait for the car to be cleaned afterwards. Honestly, if we had found the same vehicle anywhere within 200 miles, we probably would have gone there. If it wasn't for Bill and the gentleman (I forgot his name) who was showing us the features of the car, this would have been a 0 star rating.

Just called them to schedule my new cars first service. Was told that they don't have any openings for 2 weeks. That is totally unacceptable! You can bet that I won't buy anything else from this dealership! Update: They have since apologized for this experience and have done much better. The problem was with the scheduler. The VW service manager is AWESOME! UPDATE: Since this first review I have traded my Golf in for a CRV. I liked my Golf but the dealership made promises at the time of purchase that they refused to honor when it came time for them to do so. After multiple emails back and forth between myself and the supposed owner of the dealership I realized that customer service is not on their priority list. Given that they had done so much to sour the dealer/customer relationship I felt that I could no longer own a vehicle that had to be serviced by them. I miss the Golf it was a lot of fun to drive. However, I don't miss First Team and wouldn't recommend that anyone purchase a vehicle from them.

Have had only minor and scheduled work done on my 2013 Jetta. Harold Woody and technical staff are professional, courteous, honest, calm, and a pleasure to visit. Kevin C. Roanoke, VA

I’m from Georgia and while up here on a family emergency, the airbag warning light came on. I called first thing Monday morning and got transferred to voicemail. Within an hour I received a return call from Harold. To make a long story short, I dropped my Atlas off Tuesday morning and had a rental waiting. Even though they were booked solid and short on help, Harold worked me in. They had to overnight a part and had me fixed by Wednesday afternoon. First class service.