Hansel Subaru Corby Ave, Santa Rosa

This dealership is THE place to buy your next Subaru! Edgar was my salesperson and he is such a pleasant and friendly guy. He had me in and out in less than 2 hours and, honestly, the entire process was easy, pleasant and dare I say enjoyable! I purchased a 2022 CrossTrek Sport for my wife and she couldn’t be happier. And I couldn’t be happier with the service I received from these guys. I will definitely but my NEXT Subaru from them as well!

I am super grateful to the team at Hansel Subaru for helping me with my repair. I appreciate the impeccable communication and customer service. I will definitely be recommending Hansel to everyone. Thank you so much David Doyle for your efforts to help me with the warranty company . You guys Rock!

After being run around one too many times by the Oakland Subaru Dealer (seriously scammy vibe from everyone I spoke with), who seemed to be the only dealer around with a car on the lot matching my preferences, I decided to see what Costco's car buying service was all about. It would be impossible to have had a better car buying experience. All done over the phone. My car is ordered (that's how it's going these days with all the shortages) and if the rest of the transaction happens as smoothly as this I will be one happy Subaru driver. Absolutely everything felt transparent. And I especially appreciated the knowledge and genuine enthusiasm both Paul and Bryan (who called from San Diego on his day off) showed for the car I was purchasing. They answered every question I had and were truly honest when they they needed to ask someone else to get a correct answer. Fingers crossed it continues to be as positive and smooth as it has been so far. UPDATE * I’ve had my car for 2 months now and can still say, hands down, best car buying experience ever. No pressure, no sneaky maneuvers, even at signing where they typically try to sell you everything under the sun. Start to finish it was a pleasure working with Paul at Hansel Subaru of Santa Rosa.

Would advise against any transactions with this dealership - especially service. I have been going to this dealership for most of my (free) oil changes, with the exception of a few early on in my cars life. Today I was changing my oil and noticed that they had taken off my quick-drain plug (without my permission) and installed a regular bolt. Not only did they take the quick drain out, they had tightened the new bolt on so tight that I needed - no exaggeration - a breaker bar to get the plug loose. I can maybe look past the overtightening (despite this being far past what a regular torque spec should be for something that needs loosening every few thousand miles) but taking my plug without permission, with nothing in work order notes of saying this needs to be fixed, just seems unnecessary. This along with problems in the past I have had with their service department and service manager makes it an easy decision to look elsewhere for any work needing to be done on my vehicle - I would HIGHLY advise the same for anyone reading this.

Joe Turgeon in the service department is fantastic! Amazingly personable, patient with me whenever I had any questions and was always able to work around my schedule. See him whenever you're at Hansel Subaru!

Absolutely stellar service. We were approached by Andre who originally was trying to find the owner of some left behind homework. That is the kind of customer service we like to reward. We didn't purchase that day but called over the next few days and Andre answered our questions with the seemingly endless amounts of knowledge he has about anything Subaru including the features and how to's right off the cuff. We ended up going back down and were treated really well by the entire team, Regina and Jerry directly. Great experience and the dogs love the Chewbaru Outbark with The Muttercycle you sent home with us!!

Today I had seamless, satisfying experience with the Service Department at Hansel Subaru. I highly recommend them!

I purchased a 2021 Crosstrek Sport and had a GREAT experience working with salesman Ralph Hernandez. I had my name in at two other dealerships on the same car. Needless to say, Ralph won me over immediately. He was honest, respectful, knowledgeable, kind and quick to return my calls and emails. You name it, he nailed it. As a woman I have often been looked over and had everything directed to my husband. Ralph did nothing of the sort. He respected me. He has followed up with me, making sure everything is going well. We look forward to working with him through our lease experience and who knows…maybe on our next Subaru!!!!

I’ve gone a handful of times to have my car serviced here and each time there’s an issue. It’s usually small like the gentleman who check me in was beyond rude or condescending, they leave trash in my car, leave sticky stickers that won’t easy come off in my car. This last time, though Hansel Subaru not only left trash in my car, but did not turn off a dashboard light that had come on and did not wash my car as I had asked. The bigger issue is that they were not apologetic or quick to fix the issues they had left me with. I’m not paying an outrageous amount of money for a car service for the company to do not do an overall fantastic job.

Hansel Subaru does an exceptional job of providing efficient and well organized service every time I come.

Awesome experience! Edgar Marroquin excellent customer service, very knowledgeable, great listener, caring in assisting me find my dream car :)

David and service team were friendly and helpful! Brought in my 2018 Subaru Outback for the big 60K service. I will definitely come back for my routine service and request David in the future. Thanks!

Went in for a scheduled test drive, A very nice young man brought the car my husband wanted to drive out and away we went. I felt the financial guy was very pleasant too. He drove away in his new car that day. I would definitely recommend this establishment.

The service is horrible and I'm unhappy for their mistake that almost cost the life of my family they didn't check the hood of my vehicle and while I was driving it pop open carrying my family with me. For their stupid mistake we could have a terrible accident lucky everyone is okay. Please don't trust them always double check their work and make sure they assemble your vehicle properly I learned that by experience.

Wow! Best car buying experience by far! I just purchased a 2020 Subaru Forester Sport. Vern was my salesmen and I’m so happy he was! Not pushy at all and very informative and transparent. I had done a ton of research prior to going and test driving and buying the car so I was going in thinking that I knew it all but Vern shared even more information with me and even did demonstrations on how the eyesight works on the vehicle. NOT ONLY did Vern tell me about all the cool things in the vehicle, he was even more accommodating in that I had an appointment midday so as I was at my appointment, he made sure all my paperwork was done by the time I got back so there was no long wait at the dealer. As promised, all paperwork was good to go when I got back to the dealer and I then met with Jud. Jud was the finance manager and also delivered a seamless experience! I was out of there in 30 minutes and all paperwork and discussed numbers were exact on paper. Overall, GREAT experience!! And to top it off I LOVE my car! Thanks you guys! I’d also like to mention that every other Subaru employee that I had encountered that day were also very nice and inviting! That made the experience even better. I will definitely recommend more friends and family to this dealership.

I went to Hansel Subaru and had a bad experience. The woman who helped me took selling a car to the extreme. I liked the vehicle I test drove but I was not prepared to buy the car that day but she could not seem to take no for an answer. She took a couple of personal phone calls when was she was helping me. She tapped her fingers on the desk while I was thinking about the costs and options and telling me what a good deal I was being offered. I was promised a price for my trade in and I found out later she could not guarantee that price. I understand it is her job to sell a car but I did not feel my decision was being heard or respected. By the time I left there, I was unimpressed with the lack of professionalism and the insane amount of pressure so there was no way I would buy a car from this woman or the dealership. Another vehicle in my household will probably be replaced in a year or two and we will not be stopping at Hansel Subaru.

The review below was what originally happened. However the next day after I posted this the service manager called me. He understood my concerns and felt other options should of been presented. To make it right he is going to fill my gas tank.. Thank you sir I appreciate the response.. Had to have the fuel pump recall done. Wasn't aware they had to drain about 3/4 of gas to do it. Was upset when I realized that happened. Left a message expressing my concerns. Didnt here back by 1030 next day,so I called. The gentleman did explain and that a letter was sent out explaining. Alright I get it, but I have a Subaru dealership as a customer further north. Told the guy I deal with there the situation, they filled my tank and apologized for any inconvenience. That was a class act move. All else with the Santa Rosa dealer has been too notch, they slipped on this one.

Getting my car serviced at Hansel was a hassle free process. I waited for my car for only an hour in their very comfortable waiting room with WIFI and coffee. The service representative kept me informed of progress. and gave me a detailed report of what service was completed. I will not hesitate to take my Subaru Forrester back to this dealership.

A big shout out to Brian and Jay who provided great customer service! I met with Brian first, who kept me up to date about the diagnosis of my car during the service review. He was great! When I came back in to get the work done, Brian was out but got Jay up to speed on my situation to cover while he was gone. Jay was very professional, kind and even ran my (admittedly) dirty car through the car wash since it needed it. Nothing but wonderful things to say about this team, we will certainly be back for any other car maintenance needs. Thank you, Brian and Jay!

We appreciate the depth of knowledge about our car (2017 Subaru Outback 3.6L) and the ability of the service member to describe and discuss issues with us. The service itself was fast and precise and solved our issue. We appreciated the use of a loaner car as well.

Paul! Paul is great!! I had been searching for a car for about a month. It is basically a full time job. Found a car on their website that turned out not to be in the inventory. That’s how I got connected with Paul. I’m a first time buyer for a car not on Craigslist. Paul was patient, explaining every step to a clueless me. After many days of constant communication, I leased a Crosstrek Sport. I am beyond happy with the car and Paul’s help. Even after the purchase, he is there to answer all of my questions no matter how annoying they are. The manual is just too much to look through. To sum it up…deal with Paul. He is a good one.

We absolutely love Hansel Subaru, and Edgar was fantastic. This was our first Subaru purchase and we absolutely fell in love with the vehicle. The 2019 Crosstrek was a little out of our price range but there finance team and General Manager John worked with us honestly and transparently on the price. We got the Vehicle, Color and Price we wanted, and have become lifetime customers. We will probably never own another family vehicle except for a Subaru after this AMAZING experience.

I love my 2021 Crosstrek Subaru! I also love the fact that the Hansel dealership really took care of me and my car during my first and most recent Subaru service. They were kind and expedient and carefully explained the details re: the service & what was needed for now & for future reference. Definitely recommend!

I made an appointment to bring in my car for a factory recall fix. I was initially told that the fix would be 2-3 hours so I decided not to shuttle home. At hour three I asked the guy who did the paperwork if he had any updates. He said in a text "forgot about lunch,still working on it, I'd say about another hour". If they eat lunch every day would it not make sense to factor that into how long you are going to have to wait? Such bad customer service. I had a horrible experience here when I was trying to buy a subaru and the service dept. was just as disappointing. Drive to the San Rafael dealership....it's worth the time as they seem to be more upfront and professional. I will never, ever come back to this dealership again. Oh and got into my car and they didn't even finish putting all the components back on.

Paul Blumm was great to work with. Everything went smoothly and I love my Subaru Crosstrek Plug in Hybrid! 40+ MPG in my first month!

On a road trip to see family. Had battery issues with my 2021 Outback. I was able to get an appointment with Hansel Subaru. They even called me after I set it up online and offered me a earlier appointment. Jay help me out in the service area. He was up front about everything and took care of my needs. It took them a couple of hours to figure out my issue and got me back on the road. Would come here again if I lived in the area.

I had a great experience buying my car from Hansel Subaru. My salesman was Andre Estournes. I visited Hansel and worked with Andre three times. For test driving, ordering an Impreza in December 2016, and completing the purchase in February 2017. It’s a 52 mile drive for me to get to Santa Rosa. But I chose to work with them for a number of reasons. The salespeople both this time, and in previous years where I only did test drives, were professional, courteous, and knowledgeable. Also, if I asked questions they couldn’t answer immediately, they would do the follow up. They made the experience great, and that’s why I spent the extra time driving up there to reward them with the sale. This is in stark contrast to the three dealers I stopped in on closer to where i live. In one instance, there were not enough employees around and there was no one to take me on a test drive—one guy telling me he was too busy working on a spreadsheet. In other cases, I went on test drives with salesmen who were unenthusiastic, ill-informed, and not particularly polite. I asked a number of questions for which they didn’t have answers or gave me incorrect information. One unique part of the Hansel Subaru experience: it only took five or ten minutes most to negotiate the price of the car. I’ve done this a number of times elsewhere in the past and it was excruciating. The process at Hansel was a breeze. They are also very good at following up with phone calls and email. So, I highly recommend Hansel Subaru next time you need a car, even if it’s out of your way.

I did not intend to buy a car the day i went in to test drive the Subaru Outback. However, Malcolm is quite a good salesman, with the patience of a saint, because I am not an easy customer. He is also very knowledgeable.

The service department is very professional, courteous and prompt. You are there about the amount of time they indicate if you are waiting. They explain everything they did and why you need a specific part or service. I am pleased and will continue to drive to Santa Rosa to have my car serviced because I trust them.

My family and I drove 1.5 hours to come to Hansel Subaru. That alone was exhausting haha. If you’ve ever bought a car you know the experience can be, grueling. From literally every step, picking one, test driving and leaving the lot with it Richard, Scott and everyone at Hansel Subaru made our experience absolutely painless. They worked with our challenged credit, gave us tips on how to use our new car to improve it and made sure we where driving away in the safest vehicle for our family. I am absolutely in love with my new Subaru and grateful for the staff at Hansel. Don’t bother going anywhere else, give yourself the chance to have excellence FIRST.

Purchased a 2001 outback from a private seller. Brought it in to get it checked out. From drop off to payout, dealt with one person. Nick was great to work with. Kept me abreast of what was going on with my vehicle the whole way. There's nothing worse than finding out something came up outside of what was discussed at drop off when you come in to pay your bill. There was none of that with Nick/Hansel. June 29, 2018 Update. Revisit for ac issue and smog cert. I hate going to the dr. I'm not all that excited about taking my car to one. But cars have trouble sometimes. With the sunset months upon us s hanging issue with my ac became less of a "ah yeah its always done that" situation and more of an important "fix this right away" thing. Figured as long as I was here I'd see if it passed smog too. I had to reschedule several times for a variety of reasons not all the responsibility of one side or the other... but when its it's on them, hansel makes it right. I kept getting screwed out of my loaner vehicle due to late returns (but customers) hansel said: when you come in Friday you'll have one we promise. I arrived to drop my vehicle off... no cars. So hansel called a rental company and rented me a car on their dime. They promised me a vehicle, I got a vehicle That's how it is here. They say "it will be this way" its that way If you own a subaru and need work done. Bring it to hansel Santa Rosa... even if you didn't buy it here... this is where you want it serviced... not because they know more about the engine or their techs are wizards... but because of how you're treated. I've been in customer care a long time... this is how you do it. Any problem, ask for Nick.

I had always kinda felt the service at the Hansel Subaru Service Dept was just kinda so so. That all changed this past May when I had our 2015 Outback in for an (unexpected) major repair. Adam our service advisor was great. I really appreciate how well he communicated with me. He kept me completely in the loop. The car was ready when promised. I'm telling you now that if you work with Adam you won't be disappointed.

I wanted to share my experience with Subaru Santa Rosa CA! I can’t say enough about how friendly the staff is, and how flawless it was when purchasing my car! This is my second Subaru, and I couldn’t be happier! What I love about their facility is that it is a Very spacious, CLEAN and FRIENDLY waiting area! Makes it nice when bringing my car in for its oil change. No problem waiting, very comfortable. Everyone has been very helpful, phone calls and check ins have been prompt and very helpful! Thank You Subaru, the Subaru Team and Thank you Edgar for All of your help with both of my Subaru’s You are so fun to work with!!! Veronique Dellabruna

Salesman Vernon was AWESOME! He was very informative, and really took the time to make the car buying experience special for my best friend. He even gave my niece a cute Subaru shirt from their store to help represent the new Subaru in the family :) Overall our experience was fantastic because of Vernon. Thank you so much!