First Financial Lending Kings Hwy, Cherry Hill

Justin and Bob were both absolutely amazing. Justin was extremely responsive, patient, and communicative. We used a VA loan and we got to closing within 3 weeks of having an offer accepted and going under contract. We even got a check back at closing which never happens. These guys made us feel like we were a top priority and that they were passionate and proactive about making sure we got into our home quickly and with a good rate. Both Justin and Bob are personable and easy to talk to. They break things down in a way that makes it all extremely clear and easy to understand. We had spoken to other lenders before that made it our situation seem a little impossible or complex. Our first phone call with Justin was extremely positive and hopeful. We went from feeling like we wouldn't be able to purchase a home for a few years to being able to do it now. That was very important to us because of the rising costs of housing and the rising interest rates. We feel extremely fortunate to have found First Financial and will recommend them to any and everybody that is looking to purchase a home. In the future if we decide to refinance we will be calling Justin and Bob!

This was my second time working with Bob Salotto and I highly recommend him. My first time was 12 years ago when I bought my first home, and the second was this past Summer on a refi for the same property. I'm self employed which can be a pain when it comes to loans, but Bob made it extremely easy and FAST! He is knowledgeable, and very responsive- two keys things one needs when working with a mortgage broker in this market! I refer him to everyone I know, and look forward to working with him on additional properties. BONUS, Bob has trustworthy referrals for working in other states like NY.

I would highly recommend First Financial Lending to anyone looking to refinance or other mortgage related services. Robert (Bob) Salotto is very professional, knowledgeable and honest. In addition, I found him to be very responsive to all my questions and concerns. Bob made the refinancing process an easy one. He was able to find me a reputable lending company with a wonderful interest rate and good terms. I also enjoyed working with Connie who was also personable and efficient. Thanks Bob!

By far the best mortgage experience I’ve ever had. Bob and team were on point with everything from timelines to communication to customer service. Everything about my experience was flawless. They really know how to make the process smooth and easy. Closed in under two weeks!! Couldn’t be happier!

Bob and Justin were a huge help. Made the experience is easy and stress free as possible. Would highly recommend.

First Financial Lending made my refinance a breeze. I put it off for so long because I was afraid of how much time it would take. I should have called them sooner! Bob got back to me right away, went over my options, answered all of my questions, and explained the process. He gave me a short, detailed list of things he needed from me. I was able to access just about everything online and send it over to him. In two weeks, the process was completed. Bob and his team were great to work with. Very simple!

As a first time homebuyer in a seller's market, the process of purchasing a house can seem like a daunting task. I decided to seek out a mortgage broker first to see what my options were and go from there. After my first conversation with Bob, I knew I was in good hands. He took so much time to answer all of my questions, crunch the numbers and give his expert opinion on how I should proceed. He recommended an amazing realtor, Heather Morris, and after just two weeks I had an offer accepted on my dream house. He was responsive and professional every step of the way and ensured I was getting the best rate possible. I would highly recommend Bob and his team at First Financial Lending for any of your home financing needs and am so glad I chose to work with them.

Excellent experience! We were considering refinancing with our hometown bank but we couldn't be happier that we made the choice to go with First Financial Lending. They beat the bank with better interest rates, faster time line, no money at closing and the best communication I've seen! I HIGHLY recommend First Financial Lending! Bob and Jason were wonderful. They were so easy to communicate with, at any hour! They got us everything we wanted and fast. So easy!

We were dragging our feet on a cash out refi, dreading the process. I spent weeks researching brokers. The broker we used for the purchase years prior was good but the process was long and I did not feel like I received the best possible service. When I came across Robert Salotto from First Financial Lending I immediately saw the number of 5 star reviews. The reviews were not cookie cutter and all spoke of different circumstances which I believed showed they were genuine. After speaking with my wife I reached out to Bob. He was out of the office but spoke with me and listened to what I was looking for without rushing me off the phone. I completed the online application after 4pm. His partner Justin reached out to me within the hour and began working on it right away. Process got underway Thursday and we were clear to close on Monday. We will surely recommend them to family/friends for mortgage needs and they will be my go to in the future! Thanks again!

We had a great experience in refinancing our mortgage with Bob. He was very efficient and walked us through every step of the way. Bob was extremely responsive whenever we had questions and has a very genuine and honest approach to the way he conducts his business. I would definitely recommend Bob for all of your mortgage-related needs.

From start to finish, working with Bob was a great experience. Bob was very professional, extremely knowledgeable, and able to explain, and lay out, the best refinance option for us. Bob organized and managed the entire refinance process so everyone was on the same page during the entire process. I would highly recommend Bob as a mortgage broker.

Bob and his team were awesome to work with in my refinance. They got me the deal I needed to bring my monthly payment down, and didn’t waste my time. I will definitely use Bob and First Financial if I ever move or Refi again. Thanks Bob and team. You Rock!

Bob is awesome! He is easy to talk to, patient, and very down-to-earth. This was our first mortgage and he made it as stress-free as possible! I would highly recommend him!

We have worked with Bob several times. He helped us refinance at our old house, and then when we moved he helped us through the new mortgage process, and all went seemlessly - THEN - shortly before we celebrated our first anniversary in the new house Bob reached out to tell us interest rates had dropped significantly since our purchase - we we once again refinanced - his staff is quick, clear and efficient - we were approved and are saving over $200 a month! Bob is friendly and knows his business, we highly recommend him for your mortgage or refinancing needs! Monica and Robert Gorney Jr.